Nokia Introduces Asha Series of Mobile Phones


Nokia unveiled new Asha range of mobile phones at its Nokia World 2011 conference, a name that clearly identifies Nokia's target market. The name is derived from the Hindi word for "hope", the series Asha series would have four models 200, 201, 300 and 303, all of which run the Series Symbian 40 6th Edition OS, come pre-loaded with Nokia Maps. Although the phones will be relatively cheap, they will sport features like touch screens, 5 mega pixel cameras, 32GB storage for music and a long battery life.

The 200(left image) is a dual SIM phone and offer up to 32GB of storage for media playback and has battery life of 52 hours, the 201 have exceptionally loud speakers and is an single SIM phone. Both the Asha 200 and 201 will cost €60(£52). The 300 and 303 are the capacitive touchscreen handsets, the 300 will have a numeric keypad and offers a 1GHz CPU, 5MP camera and 3G, it will cost €85(£75). Similarly, the 303(right image) offers the same types of features with a 2.6-inch display, 3.2MP camera, FM radio and microSD support and a full QWERTY keypad. The asha 303 will cost around €115(£100). The Asha series of phones would be launched at the end of this year expect for the 201 which will be launced early next year.

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